Jia is a recently graduated with a BFA in Design at the School of Visual Arts.
Specializing in Product Design 👩🏻💻 Based in New York 🗽
Who turns tangled problems into clear, strategic experiences people remember.
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Southwest Re-design, focuses on reversing the declining engagement of Gen Z with Southwest Airlines by developing targeted strategies that align with their values, behaviors, and travel preferences.
01. PROJECT GOAL
To re-engage Gen Z by exploring new ways to attract younger users to Southwest Airlines, as their presence among this demographic continues to decline.
03. PROBLEM FINDING
TO SOLUTION FINDING
03-1. USER PERSONA
03-2. USER JOURNEY
04. MAIN TASK
MAIN FOCUS ON
05. USER INTERFACE
06. DOES IT REALLY SOLVE THE PROBELM?